Aida Welcomes Industry Pioneer Petter Høie to Leadership Team as Company Accelerates Growth
- Oyvind Harjo
- May 15
- 2 min read
Oslo, Norway – May 13, 2025 – Aida, the AI-powered marketing technology company transforming how businesses engage with audiences, proudly announces that Petter Høie has joined its leadership team. A renowned figure in the Nordic digital advertising landscape, Petter brings a wealth of experience as Aida prepares for its next phase of international expansion.
With over two decades of impact in digital marketing and adtech, Petter is best known as one of Facebook’s first employees in Scandinavia, where he was instrumental in building the platform into the dominant advertising channel it is today.
Over the course of 12 years at Facebook (2009–2021), he held senior roles including Country Manager for Norway, Head of Agency, and Industry Lead for Retail.
“Petter is a true force in digital transformation, and his arrival signals a pivotal moment for Aida,” said Oyvind Harjo, CEO of Aida. “His strategic mindset, commercial instincts, and ability to navigate complex markets are exactly what we need as we scale globally. We’re thrilled to welcome him to our leadership team.”
At Facebook, Petter led commercial strategy and market development across the Nordics, working closely with brands, agencies, and platform partners. His work elevated Facebook’s regional role and redefined how advertisers approached mobile, e-commerce, and omnichannel marketing. He is widely respected for his thought leadership, stakeholder influence, and award-winning campaigns. He was recently honoured with INMA’s Honorary Award for his contributions to the media and advertising industry.
“In 2021, an incredible 12-year chapter with Facebook ended. Now, I’m ready to help shape what’s next,” said Petter Høie. “AI is fundamentally changing how marketing is done, and Aida is at the forefront of this shift. I couldn’t be more excited to join a team pushing boundaries and creating real user value.”
Petter’s addition strengthens Aida’s position as one of the most innovative companies in the marketing technology space. His appointment underscores the company’s ambition to build a world-class leadership team to guide Aida through its next growth stage, product evolution, and market leadership.
Media Contact: Oyvind Harjo CEO, Aida Social
About Aida
Aida is an AI-powered marketing platform built to help brands create smarter, faster, and more personalised marketing at scale. Combining machine learning, creative intelligence, and performance data, Aida empowers marketers to generate content, optimise campaigns, and unlock new growth opportunities—without compromising on quality or brand integrity.
Founded with the belief that AI should amplify human creativity, Aida serves many businesses across Europe and beyond. Whether automating ad creation, streamlining messaging strategies, or accelerating go-to-market efforts, Aida redefines how marketing teams work in the AI era.
To learn more, visit www.aida.social
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